01Aura Fragrances — Visual Database
A complete visual system for fragrance product photography, website assets, marketplace listings, and premium campaign-ready brand communication.
Ahmed El Mazin
Art Director / Creative Lead
Dubai-based Art Director & Creative Lead specializing in brand systems, e-commerce creative, AI video production, fragrance, automotive, and GCC campaign work.
One streamlined hiring view: snapshot stats, current mode, target titles, production depth, market fit and direct action links — without duplicating the portfolio experience.
Also operating as Art Director & Creative Lead across brand, content, campaign and e-commerce systems.
Marketing Manager, Art Director, Creative Lead, Brand Creative Manager, AI Creative Lead.
Photographer, Videographer, Video Editor, Filmmaker, Film Director and Script Writer capabilities.
Fragrance, automotive, FMCG, e-commerce, digital campaigns and government communications.
01A complete visual system for fragrance product photography, website assets, marketplace listings, and premium campaign-ready brand communication.
02A scalable AI-assisted production pipeline delivering one ad per SKU, adapted for paid media, short-form content, and fast product testing.
03Integrated automotive campaign direction across social, print, POS, banners, vouchers, brochures, and market-facing promotional assets.
04Identity and packaging direction for a car-care brand, designed for shelf clarity, trust, and market recognition.
05Automotive oil identity and product communication system built for recognition across packaging, sales material, and campaign touchpoints.
06Brand identity and 3D product presentation for automotive service equipment, connecting technical products with polished visual communication.
07Website direction and UI design presenting the ecosystem, user value, and digital product experience with a clean conversion-focused structure.
08Website and app visual direction for a delivery concept, balancing strong color identity with product-focused layouts and digital clarity.
09High-visibility campaign communication and culturally aligned assets for Saudi ministries, government entities, and GCC public-sector work.
I’m a Dubai-based Art Director, Creative Lead, and Marketing Manager with 9+ years of experience building brand identities, campaign systems, e-commerce visuals, product photography, motion/video content and AI-assisted creative production.
My experience covers fragrance, automotive, FMCG, retail, media, and GCC government sectors, with work connected to brands including MOTUL, Toyota, Burger King, Tim Hortons, Spotify, OPPO, Unilever, Mars, Saudi government entities, and Aura Fragrances.
I combine strategic art direction with hands-on production, which helps fast-moving teams create premium work without slowing down delivery.
A cleaner animated layout centered on Art Director / Creative Lead, with generous spacing and six well-separated branches.
I use AI as a controlled creative production layer — not a shortcut. The workflow starts with concept and art direction, then moves through image generation, video generation, editing, typography, brand QA and campaign adaptation.
Concept and visual direction based on product positioning.
AI image/video generation with brand references and control.
Editing, typography, sound and campaign adaptation.
Final review for consistency, polish and platform readiness.